Global Entrepreneurship Cooler Jacket

Question: Discuss about theGlobal Entrepreneurship for Cooler Jacket. Answer: The Innovative Product: The proposed product is a Cooler Jacket. The jacket will have coolant material like ethylene glycol that will give a cool feeling to the one wearing it. Similar kind of jackets are available for the soldiers of some countries like India where the soldiers to perform their duty under high temperature (Shirish et al. 2016). These jackets provide a little relief to them. However, no such outfits are available for others. Therefore, such an innovative product designed for both men and women could be a good and innovative product in the market of Taiwan. Reason of Developing the Product: Taiwan has tropical climate where the summers are dry and warm. In winter as well, the temperature does not fall much (Lin et al. 2014). Both men and women of the region are fashionable and have affinity towards trendy clothes and accessories (Wu et al. 2015). Therefore, a product that will serve both the purpose of relief from scorching heat of the climate and as a trendy outfit shall have great acceptability among the people. Way of Developing the Product: The jackets can be manufactured at the home country and then they could be transported to Taiwan. The jackets could be supplied in the malls and shops where garments and accessories of various brands are available. On the other hand, a manufacturing unit can also be opened in Taiwan where the jackets could be manufactured and supplied to different stores. This will also reduce the manufacturing cost by certain percentage (Froud et al. 2014). References: Froud, J., Johal, S., Leaver, A. and Williams, K., 2014. Financialization across the Pacific: Manufacturing cost ratios, supply chains and power.Critical Perspectives on Accounting,25(1), pp.46-57. Lin, C.Y., Chua, Y.J., Hsu, H.H., Cheng, C.T. and Lin, Y.Y., 2014, May. Altitudinal and latitudinal dependence of future warming in an island of multi climate zones: Taiwan as an example. InEGU General Assembly Conference Abstracts(Vol. 16, p. 1442). Shirish, A., Kapadia, V., Kumar, S., Kumar, S., Mishra, S. and Singh, G., 2016. Effectiveness of a cooling jacket with reference to physiological responses in iron foundry workers.International journal of occupational safety and ergonomics, pp.1-7. Wu, M.S.S., Chaney, I., Chen, C.H.S., Nguyen, B. and Melewar, T.C., 2015. Luxury fashion brands: factors influencing young female consumers luxury fashion purchasing in Taiwan.Qualitative Market Research: An International Journal,18(3), pp.298-319.